Upholding Media Ethics and Love for Country: Insights from Jiggy Manicad at AnakTV Symposium
The Challenge of Media Literacy in the Philippines
In today’s digital age, Filipinos face an overwhelming flow of information online. With social media as a primary news source for many, the challenge lies in distinguishing credible journalism from disinformation, “chismis,” and fake news. The consequences of unchecked misinformation ripple across society, shaping opinions, eroding trust, and misguiding the next generation. Media ethics, therefore, has never been more critical—not only for journalists but also for students, parents, and the broader public.
Jiggy Manicad on Journalism and Ethics
At the AnakTV Media Literacy Symposium held at P. Bernardo Elementary School last September 13, veteran journalist and television host Jiggy Manicad shared his experiences and lessons from decades of work in the field. Known for his frontline reporting in war zones and disaster-stricken areas, Manicad emphasized the paramount role of ethics in journalism.
He reminded students and parents that a journalist’s duty is to extract the truth, remain unbiased, and resist the temptation to sensationalize. “Facts should always outweigh rumors,” he stressed, underscoring the responsibility to combat disinformation. As an example, he encouraged everyone to seek information only from credible news outlets such as TV5, where standards of journalism are observed.
From Newsroom to Cultural Advocacy
Beyond his reporting, Manicad also highlighted his forays into storytelling for television and film. He first pitched the program Reporter’s Notebook, and later spearheaded documentary projects that reached global audiences. Most notably, his Netflix documentary series explored how Filipino creativity and heritage contribute to national identity
He shared an inspiring episode featuring an architect whose modern designs are rooted in the bahay kubo—a testament to how cultural heritage can shape contemporary living. For Manicad, these narratives reflect both talent and love for the country, showing the world that Filipinos excel when they draw from their roots.
The Role of Parents, Teachers, and the Youth
During the open forum, students and teachers asked about the dangers of sharing fake news. Manicad explained that disinformation leads to real-world harm—misguided beliefs, conflict, and loss of trust. This is why discipline in using social media is vital.
He also pointed out that parents and educators hold a central role in guiding the youth. “We have the right and responsibility as adults to provide parental guidance,” he said. By instilling values of truth, discernment, and accountability, parents help children grow into citizens who will one day shape the nation’s future.
Why AnakTV Champions Media Literacy
AnakTV, composed of all major television networks in the Philippines, continues to bring discussions like this to schools nationwide because media literacy is at the heart of nation-building. By fostering awareness of ethics, truth, and responsible media use, AnakTV equips both the youth and adults with tools to navigate today’s information landscape.
Jiggy Manicad’s talk on Media Ethics and Love for Country is a timely reminder that journalism is not merely a profession—it is a commitment to truth, service, and patriotism. And in raising the next generation of media-literate Filipinos, AnakTV ensures that love for the country begins with the pursuit of truth.
About AnakTV
ANAK TV is an advocacy organization composed of all major television networks in the Philippines. It promotes television literacy and pushes for child-sensitive, family-friendly programming. Through projects like the AnakTV Seal, forums, symposia, and school-based engagements, AnakTV empowers parents, teachers, and the youth to make informed choices about media consumption. Its mission is to build a healthier media environment where Filipino children can thrive, learn, and grow responsibly in the digital age.